Analytics

How it looks like in the Smelter.ai interface

You can work with a real-time analytics on the Analytics page.

General

Here are a few metrics in a main chart:

Mentions — all the common numbers for a desired period including total Mentions, Authors, Engagement, NSR and Potential reach.
Engagement — shows how often users interact with your brand on social media and includes likes, comments and repost of mentions.
Authors — the number of unique authors.
NSR — the ratio of positive and negative mentions and shows the general sentiment of mentions.
Potential reach — the total number of posts and comments in which the brand was mentioned and the total number of unique users who visit the source and can interact with posts.
Sentiment over time — a chart of sentiments for a desired period. You can choose which sentiments are displayed. By default all the sentiments are enabled. To disable/enable any sentiment, click on it under the chart.
Sentiment distribution — a diagram that shows the percent of every sentiment.
Topics of mentions — here are listed all the topics in a tabular view.

Words analysis

Here are a few metrics in this chart:

Word graph — a visual presentation that displays the connection of the most relevant words for the project. How it works: here is a sample of words that are connected with each other and colored depends on their sentiment.
Word cloud — a visual presentation of the most widely used words.
Phrase cloud — a visual presentation of the most widely used phrases (combinations of words).
Hashtag cloud — a visual presentation of the most widely used hashtags.

Audience

Here are a few metrics in this chart:

Age distribution — a diagram that shows the number of mentions for every age range.
Gender distribution — a diagram that shows the percent of every gender.
Income distribution — a diagram that shows the number of mentions for every income range.
Sentiment by income — a diagram that shows the percent of every sentiment by income.
Geography — here are listed all the Countries and Regions in a tabular view. Includes a number of Mentions, Potential reach, Views and Engagement.
Region distribution — the map is colored depending on a region's leader and in the distribution table region's leaders are highlighted.
Top authors — here are a list of authors who mentioned your brand the most number of times. Includes a number of Followers, Mentions, Potential reach, Views, Engagement and Sentiment.
Top sources — here are a list of sources where your brand was mentioned the most number of times. Includes a number of Followers, Mentions, Potential reach, Views, Engagement and Sentiment.

Export report

You can download a full report as XLS, CSV or PDF. To do this, click ⬇ Export button and choose Mentions as XLS, Mentions as CSV or Mention analytics report as PDF.

Also you can download reports for each metric individually. To download a report for a separate metric, click and choose Download PDF document, Download XLS or Download CSV.

Contacts