Metrics

Engagement

How it looks like in the Smelter.ai interface.

The engagement metric shows how often users interact with your brand on social media and includes likes, comments and repost of mentions.

This metric helps you to track what methods of promotion work good and what methods you can optimize.

The detailed analysis of these data will help you improve your brand and make it more visible for customers.

Net Sentiment Rate (NSR)

How it looks like in the Smelter.ai interface.

Net Sentiment Rate (NSR) is a sentiment ratio of mentions. This is one of the key metrics of the reputation management.

It helps you to determine the ratio of positive and negative mentions and shows the general sentiment of mentions.

The metric is calculated by the following formula:

The result is varied in a range from -100 to 100. Where 0 is neutral sentiment.

If the NSR value is more than 0, it can be considered as conditionally positive. The optimal value is ≥ 50. It means that your brand is perceived positively.

If the NSR value is less than 0, this could mean negative outweighs positive and the brand reputation is bad. It can cause distrust and your sales could be hurt.

Potential reach

How it looks like in the Smelter.ai interface.

The total number of posts and comments in which the brand was mentioned and the total number of non-unique users who visit the source and may potentially interact with your posts in any form.

Important: the number is approximate and could be more than today's total world population, because we count non-unique visits to all the sites in your project.

For example, the formula for calculating the social media potential reach looks like this:

Age

How it looks like in the Smelter.ai interface.

This metric helps you to better understand the audience of your brand: how old is your typical customer.

There are six age ranges:

• Less than 18 y.o.

• 18 — 24 y.o.

• 25 — 34 y.o.

• 35 — 44 y.o.

• 45 — 54 y.o.

• More than 55 y.o.

You can only see age of users who specified it their account.

Income

How it looks like in the Smelter.ai interface.

This metric helps you to better understand the income distribution of your brand's audience.

There are four income ranges:

• Low

• Medium

• High

• Very high

Gender

This metric helps you to better understand the audience of your brand: who are your customers, men or women.

It shows the relationship between two numbers: the percent of men and the percent of women.

You can only see genders of users who specified it their account.

There is a percent of these users below the diagram.

Contacts