Analytics

You can work with a real-time analytics on the Analytics page.

General

Here are a few metrics in a main chart:

• Mentions — all the common numbers for a desired period including total Mentions, Authors, Engagement, NSR and Potential reach.

• Engagement — shows how often users interact with your brand on social media and includes likes, comments and repost of mentions.

• Authors — the number of unique authors.

• NSR — the ratio of positive and negative mentions and shows the general sentiment of mentions.

• Potential reach — the total number of posts and comments in which the brand was mentioned and the total number of unique users who visit the source and can interact with posts.

• Sentiment over time — a chart of sentiments for a desired period. You can choose which sentiments are displayed. By default all the sentiments are enabled. To disable/enable any sentiment, click on it under the chart.

• Sentiment distribution — a diagram that shows the percent of every sentiment.

• Topics of mentions — here are listed all the topics in a tabular view.

Words analysis

Here are a few metrics in this chart:

• Word graph — a visual presentation that displays the connection of the most relevant words for the project. How it works: here is a sample of words that are connected with each other and colored depends on their sentiment.

• Word cloud — a visual presentation of the most widely used words.

• Phrase cloud — a visual presentation of the most widely used phrases (combinations of words).

• Hashtag cloud — a visual presentation of the most widely used hashtags.

Audience

Here are a few metrics in this chart:

• Age distribution — a diagram that shows the number of mentions for every age range.

• Gender distribution — a diagram that shows the percent of every gender.

• Income distribution — a diagram that shows the number of mentions for every income range.

• Sentiment by income — a diagram that shows the percent of every sentiment by income.

• Geography — here are listed all the Countries and Regions in a tabular view. Includes a number of Mentions, Potential reach, Views and Engagement.

• Region distribution — the map is colored depending on a region's leader and in the distribution table region's leaders are highlighted.

• Top authors — here are a list of authors who mentioned your brand the most number of times. Includes a number of Followers, Mentions, Potential reach, Views, Engagement and Sentiment.

• Top sources — here are a list of sources where your brand was mentioned the most number of times. Includes a number of Followers, Mentions, Potential reach, Views, Engagement and Sentiment.

Export report

You can download a full report as XLS, CSV or PDF. To do this, click ⬇ Export button and choose Mentions as XLS, Mentions as CSV or Mention analytics report as PDF.

Also you can download reports for each metric individually. To download a report for a separate metric, click and choose Download PDF document, Download XLS or Download CSV.