> **Documentation Index:** Fetch the complete configuration index at https://help.smelter.ai/en/llms.txt

# Comparison

{% cut "How it looks like in the [Smelter.ai](https://app.smelter.ai) interface" %}
  
![](_images/comparison-interface.png)
  
{% endcut %}

On the **Comparison** page you can compare your brand with competitors' brands.

Your brand is chosen by default. To add competitor's brand, click **+ Add project**, choose a brand from the dropdown list and clisk **Save**.

## How to compare

### Projects

You can compare projects and tags — together or separately.

To do this, click **+ Add to compare**. 

Your project will be chosen by default, you can't delete it. 

To add a project that you want to compare with, click **+ Add another project to comparison** and in the **Project** column choose the desired project from the dropdown list.

### Tags

![](_images/comparison-tags.png)

You can also compare by tags. 

To do this, in the **Tags** column choose the desired tags for every project.

If there are no any selected tags, the whole project is compared. All tags in a single project are listed through the `OR` operator.

### Other actions: edit or delete

To edit a project, click **+ Add to compare** and choose the desired project from the dropdown list.

To delete a project, click ![](_images/delete.png) near the desired project.

To delete a tag, click `x` near the desired tag.

## Metrics

### Summary

![](_images/comparison-summary.png)

There are total **Mentions**, **Authors**, **Engagement** and **Potential reach** numbers of your and competitors' brands as a diagram.

You can choose the displaying as a percentage (`%`) or as a total amount (`#`).

### Mentions, Potential reach and Engagement

![](_images/comparison-mentions-potential-reach-engagement.png)

These metrics are submitted as charts of your and competitors' brands.

By default all the chosen brands are enabled. To disable/enable any brand, click on it under the chart.

### Sentiment over time

![](_images/comparison-sentiment-over-time.png)

There are three charts — one per every sentiment: **Positive**, **Negative** and **Neutral**.

By default all the chosen brands are enabled. To disable/enable any brand, click on it under the chart.

### Share of voice

![](_images/comparison-share-of-voice.png)

There is a digram of your and competitors' brands distribution for their share of voice.

By default all the chosen brands are enabled. To disable/enable any brand, click on it below the chart.

You can also choose which sentiments to display: **All sentiments**, **Positive** or **Negative**.

### Sentiment distribution

![](_images/comparison-sentiment-distribution.png)

There are diagrams of sentiment distribution for your and competitors' brands.

By default all the chosen sentiments are enabled. To disable/enable any sentiment, click on it below the chart.

### Geography

![](_images/comparison-geography.png)

This section contains two tables: for countries and for regions.

You can compare a geography distribution for your and competitors' brands by a few metrics: **Mentions**, **Potential reach**, **Engagement** and **Views**.

### Region distribution

![](_images/comparison-region-distribution.png)

The map is colored depending on a region's leader and in the distribution table region's leaders are highlighted.

You can compare a region distribution for your and competitors' brands by a few metrics: **Mentions**, **Potential reach**, **Engagement** and **Views**.

Also there is a table below the map where you can find the actual numbers for every brand and region by metrics. 

### Age distribution

![](_images/comparison-age-distribution.png)

There is a table with one row per brand that shows the percent of every age range.

### Income distribution

There is a table with one row per brand that shows the percent of every income range.

### Sentiment by income

There are diagrams of sentiment distribution by income for your and competitors' brands.

By default all the chosen sentiments are enabled. To disable/enable any sentiment, click on it below the chart.

### Top authors

![](_images/comparison-top-authors.png)

You can compare authors who mentioned your brand and competitors' brands the most number of times.

A few metrics are available for comparison: **Followers**, **Mentions**, **Potential reach**, **Engagement** and **Views**.

### Top sources

![](_images/comparison-top-sources.png)

You can compare sources where your and competitors' brands were mentioned the most number of times.

A few metrics are available for comparison: **Mentions**, **Potential reach**, **Engagement** and **Views**.

<a href="contacts">
  <span class="button">Contacts</span>
</a>