Word of mouth (WOM)
How it looks like
This auto-category helps you to find out what users talk about your brand.
These mentions are personal opinions: users share a positive or negative experience mentioning your brand.
Types of WOM:
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Opinion — usual posts including user opinions, judgment or attitude towards to your brand.
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Recommendation — short user positive reviews or recomendations.
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Question — questions about your brand.
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Comparison — posts in which users compare your brand with other brands.
To use WOM, go to the Filters → Auto-categories → WOM categories (word of mouth) page and click WOM. You can include and exclude all types that you want to.